If you don’t take steps toward developing and executing an IP strategy that suits your business, you have decided not to protect your IP, whether you intended to or not.
This may be the right decision (made for the wrong reasons), but it’s more likely the wrong decision.
Why leave it up to chance?
Ensure you’re putting conscious thought toward this decision and that you’re making it for the right reasons! If you’re not sure how to decide or what these reasons might be, send me a message – I’m always happy to answer IP and patent questions.
Note, you should be considering protecting your IP early in the development of your product. At least a month or two before you launch or publicly release your product. If you miss this, you will likely lose the ability to file a patent in most countries.